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Media Training with TJ Walker

(Note: This course is currently being edited by the editorial staff.)

Program Offered By

: TJ Walker

Price: $169.00

Course Duration: 4 Hours

Certificate: Yes

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Program Overview

All of my media-training clients want the same things when it comes to dealing with the media.

First, when facing an audience, they would like to come across as comfortable, confident and relaxed (and they'd actually like to feel comfortable, confident and relaxed, too).

Next, they'd like to be able come up with and deliver a clear-cut, simple message; answer questions in a thoughtful manner; and ensure that the exact quotes, or sound bites, they want get into the story. (A sound bite is a bite out of the sounds you are making with your words during an interview that actually ends up on a TV or radio newscast.)

I use the term sound bite and quote interchangeably throughout this course, which is a compilation of insights I've gleaned in more than two decades of trying to help clients accomplish these goals.

Program Features

You will learn:
How to answer any question skillfully
Why there are no stupid questions, but there are bad answers
How to bridge to your message without dodging questions
When to end your answers
How to answer the one question you dread most

Program Instructor

: TJ Walker

Media Training Worldwide

TJ Walker, president of Media Training Worldwide, is an authority on media and presentation training, with more than 20 years of experience. Walker has trained thousands of CEOs, prime ministers, authors, experts and beauty queens in the art of carrying a message to a broad audience.

His clients include senior executives of Unilever, Bank of America, Amerada Hess, Allstate Insurance, Charles Schwab, Akzo Nobel, US Trust, Dun and Bradstreet, The Hartford, and EMC. He is also the official media trainer of the Miss Universe Organization.

Walker is the most widely published and produced media trainer in the world, with more than 50 books, training videos, CDs, and software programs to his credit. He has also been a media columnist for Investor Relations Magazine. Additionally, Walker is known for his many years as a political commentator for the Voice of America Radio Network. More than 65,000 readers subscribe to Walker's weekly Media Training Tips Newsletter, including a majority of the Fortune 500 corporations.
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Media Training with TJ Walker

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