Extend Your Brand - Leveraging eLearning & Social Learning
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This program includes an on-demand recorded webcast, available for access any time.
In the new world of publishing, it's no longer enough to write great books. To have a competitive advantage today, authors must also promote and sell their own books. Accepting this new reality, learning how to do this, and creating a compelling and sustainable relationship with readers is what makes the difference.
How do you extend your book for Web-enhanced programs and not end up with another webinar?
Your knowledge capital has been turned into a book and now your readers (audience) want more. You can leverage and extend the knowledge capital and learning potential of the book with live and on-demand web-enhanced programs. Using a flexible and dynamic model for creating learning and professional development content for online distribution, one book can be "extended" into a comprehensive menu of interactive, collaborative and adaptive programs.
Denise Easton is chief executive officer and founder of ULiveAndLearn, (www.uliveandlearn.com) a leading digital communications and learning solutions company recognized as a unique provider of customized solutions for web-enhanced professional development programs and products. ULiveandLearn was an early pioneer in Web 2.0 business models. Ms. Easton is regarded as an industry expert and is a frequent speaker and panelist on the topic of technology and effective learning program development.
Ms. Easton serves on the board of Nibi Software Group, which is changing how video will be used for social, professional and academic learning - www.nibipedia.com. She is also a network board member for the Human Systems Dynamics Institute.
This Workshop is presented in conjunction with the Berrett-Koehler Authors Cooperative.
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Presented By:
Denise Easton
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Program Fee:
Free
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Program Schedule:
Wednesday November 18, 2009
12:00 PM - 01:00 PM Eastern time
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System Requirements:
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