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Design Thinking for Innovation - Plexus Institute
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This program includes an on-demand recorded webcast, available for access any time.
Herbert Simon, in the "Sciences of the Artificial" (MIT Press, 1969) has defined "design" as the "transformation of existing conditions into preferred ones" (p. 55). Business organizations have started to use the traditional tools and methods of designing products to design social systems, services, experiences (patient, student, saver, traveler).
Join Jane Rainwater and Lisa Kimball in an indepth exploration of Design Thinking. They’ll talk about the relationship between Design Thinking and the Complexity Framework and how design thinking applies to the work of organization change.
In a recent article of the Stanford Social Innovation Review, Tim Brown and Jocelyn Wyatt explain, “Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design tools to tackle more complex problems, such as finding ways to provide low-cost health care throughout the world. Businesses were first to embrace this new approach – called Design Thinking – now nonprofits are beginning to adopt it too.”
Design thinking is linked to an improved future. Unlike critical thinking, which is a process of analysis and is associated with the 'breaking down' of ideas, design thinking is a creative process based around the 'building up' of ideas. There are no judgments in design thinking. Wild ideas are welcome, since these often lead to the most creative solutions. Everyone is a designer, and design thinking is a way to apply design methodologies to any of life's situations.
Presenters:
Jane Rainwater is an award-winning designer, artist, educator and the owner of Rainwater Design, a full-service design studio located in Connecticut. For over 30 years Jane has worked with Fortune 500 corporations, non-profit organizations and small businesses on a variety of projects. She has designed projects for The Vatican, a stationery package for a show dog, and everything in-between. As a consultant, Jane convenes business leaders, activists, neighborhoods, education professionals, artists and students to work together using design thinking processes to solve problems. Jane earned her BFA form Hartford Art School and a MFA from The Art Institute of Boston, and studied with Milton Glaser at The School of Visual Arts in New York City. Additionally, Jane is an exhibiting fine artist showing drawings, sculpture, installation, video, and on-line projects. Jane is the recipient of The Aldrich Museum of Contemporary Arts’ Radius Emerging Artist fellowship, as well as a Distinguished Leader Award from The International Community Leadership Association. Jane also teaches design at numerous colleges and universities throughout Connecticut.
Lisa Kimball is President, Plexus Institute. She is an entrepreneur with more than 30 years experience as an organizational consultant with business, government and nonprofit organizations. As CEO of Metasystems Design Group and Executive Producer of Group Jazz she supported the efforts of teams, task forces, communities and organizations and specialized in helping them leverage the power of social media. She earned her doctorate in educational psychology, cognition and learning conducting research on how senior executives use system thinking. She has spent a lifetime exploring tools and strategies to support innovation and creative problem solving. She currently serves on the Board of the Organization Development Network.
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Presented By:
Plexus Institute
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Program Fee:
Free
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Program Schedule:
Friday December 18, 2009
02:30 PM - 04:00 PM Eastern time
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System Requirements:
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