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| Media Training - Top 15 TV Appearance Tips |
By TJ Walker
Media Training Worldwide
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 TJ Walker, president of Media Training Worldwide, is an authority on media and presentation training, with more than 20 years of experience. Walker has trained thousands of CEOs, prime ministers, authors, experts, diplomats and beauty queens in the art of carrying a message to large audiences. His clients include senior executives of Unilever, Bank of America, Hess, Allstate Insurance, Charles Schwab, Akzo Nobel, US Trust, Dun and Bradstreet, The Hartford, and EMC. He is also the official media trainer of the Miss Universe Organization.
Walker is the most widely published and produced media trainer in the world, with more than 50 books, training videos, CDs, and software programs to his credit. He has also been a media columnist for Investor Relations Magazine. More than 65,000 readers subscribe to Walker?s weekly Media Training Tips Newsletter, including a majority of the Fortune 500 corporations in the United States.
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| Here are my top 15 tips for anyone appearing on television. |
- If you are anywhere near a camera, assume it is on and recording every word and action.
- Don't wear stripes; they dance around on the screen and are distracting.
- People shouldn't judge you by your appearance, but they will.
- If you do or wear anything distracting on TV, people will remember that and nothing you say.
- Every TV anchorman, soap opera actor, sitcom star and talk show host is made up and groomed for TV. Unfortunately, this is the audience's standard of comparison when they are watching you.
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- Don't look at the camera unless there is no reporter or host around to speak to.
- It is easier talking to a human being than it is talking to a hunk of metal.
- Don't lean back in your chair; you'll look short and fat.
- Don't sit up perfectly straight; you'll look stiff and nervous.
- Do lean forward 15 degrees into the camera; you'll look taller, leaner, and more confident.
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- If you lean forward, your double chin will disappear and you will appear to have a stronger jaw line.
- Do keep moving your head.
- Do move your body a little.
- Do move your hands--whoever told speakers not to use their hands was not given accurate information.
- Don't move your hands above your face, below your chest or wider than your shoulders.
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Additional Lessons for Living and Learning
Media Training - Making Use of Notes: the Do's and Don'ts
Media Training - Wimpy Words to Avoid in Interviews
Presentation Training - If English is Your Second Language
Presentation Training - When Using Notes, Less is More
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