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Business Writing Tips from The Writing Center


Place key words in power positions (2)
June 28, 2007

Place your key idea in the subject position at the beginning of the sentence.

Eliminate weak openings such as "It is" and "There are." Delete meaningless introductory phrases such as "It is important to note that."

Look at this example:

Indication was given by the project manager that he expects a two-day delay.

In this sentence "indication" is the first subject; "was given" is the verb. The doer of the action (the project manager) is relegated to a lowly prepositional phrase (by the project manager). The main action (expects) is in a subordinate clause (that he expects).

If we put the key words where they belong, we have a much stronger sentence:

The project manager expects a two-day delay.


This edition was adapted from our Effective Business Writing Program. Previous editions may be read at http://www.uliveandlearn.com/newsletters/index.cfm.


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