Business Writing Tips from The Writing Center
Flow and Format: Use transitional words
September 27, 2007
Use transitional words to
connect ideas and improve flow. Eliminating wordiness and using direct
wording will make your writing clear and direct. But removing all
non-essential words can result in documents that can read like
telegrams. To avoid an abrupt style or a series of disconnected
sentences, use transitions to connect ideas and improve flow.
As you review the
following example note how the transitional words guide the reader:
I read your agenda for Friday's meeting.
You've included everything we need to discuss;
however, I'd like to break down several all-inclusive items into
separate subjects. For example, use "I" and
"customer relations" instead of just "public relations."
In the same way, use "press releases" and
"sales letters" instead of just "written communication."
Then we will be able to deal with specific
items separately.
The readability of business documents often
depends upon your ability to indicate the relationship of ideas.
Use transitions precisely to show the logical
relationship between ideas.
To show addition,
use:
and, moreover, furthermore, in addition, also, again
To show cause/effect, justification,
use:
because, since, as, so
To show contrast, use:
but, on the other hand, however, yet, nevertheless
To show emphasis, use:
in fact, indeed, certainly
To introduce an example, use:
for example, for instance, that is
To introduce a result, use:
thus, therefore, consequently, hence, then
To show similarity, use:
likewise, in the same way, similarly
This edition was adapted from our Effective
Business Writing Program. Previous editions
may be read at
http://www.uliveandlearn.com/newsletters/index.cfm.
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